LOCK'DIN Beverages is more than thrilled to announce a collaboration with renowned skateboarder, entrepreneur, and icon Stevie Williams @steviewilliams. A seasoned professional skater known for his extraordinary skateboarding skills as well as his dedication to promoting health and wellness through his personal lifestyle. With his dynamic energy and commitment to spreading positive vibes, Stevie is the ideal match for LOCK'DIN. His ability to seamlessly transition from pushing the boundaries of street skating to advocating for a balanced and healthy lifestyle makes him a standout figure.
Born and raised in Philadelphia, he rose to fame in the late 1990s and early 2000s as a member of the DGK (Dirty Ghetto Kids) skate crew, which he co-founded.DGK was also the inspiration for the clothing brand founded by Williams in 2002. The brand emerged from the streets of Philadelphia, reflecting the gritty and authentic culture of urban skateboarding. DGK quickly gained popularity within the skateboarding community for its bold designs, edgy graphics, and commitment to representing the diversity and vibrancy of street culture.
DGK aims to celebrate the raw energy and creativity of street skating while providing a platform for up-and-coming talent. The brand's name itself challenges stereotypes and embraces the idea of turning adversity into opportunity, reflecting Williams' personal journey and his determination to succeed against the odds.
DGK's clothing line includes a wide range of apparel such as t-shirts, hoodies, jackets, hats, and accessories. The brand's signature logo, the "ghetto bird" symbol, has become synonymous with DGK and is often seen in skate parks and urban environments around the world.
Be sure to follow Stevie on Instagram at @steviewilliams and stay tuned as we unveil more exciting developments!